Keepsake

In essence
“Crisp lines and intricate detailing in luxe fabrics.”

With love from
Australian Fashion Labels, Adelaide

Why it’s killer
Here’s a label that takes ‘tried-and-tested’ to the next level: Keepsake’s Head Designer, Carmen Dugan – herself the epitome of a Keepsake girl – makes sure that every garment that goes into production is one that she would happily wear herself. Having put its own spin on traditional forms of eveningwear since 2011, Keepsake has stuck to a high-end aesthetic of classic silhouettes, modern femininity, and – in Carmen’s words – “The right balance between detail and simplicity.” Even if you’re not a girl who waltzes off to parties every evening, Keepsake’s pieces are nuanced and versatile enough to work into your personal style, particularly their separates, which offer the same crisp lines and intricate detailing that have helped make Keepsake one of Australia’s go-to labels.

As seen on
Reese Witherspoon, Mila Kunis, Carrie Bickmore, Kristin Cavallari, Alexa Vega, and Brittany Snow.

View the Keepsake Collection now!